Privacy policy

Ayali

Last updated: May 2025

Your privacy is important to us. We handle your personal data in compliance with the applicable data protection laws of the United Arab Emirates (UAE), and where applicable, the General Data Protection Regulation (GDPR) of the European Union.

1. Data Controller

Liyas Tech Solutions FZCO
IFZA Business Park, Dubai Silicon Oasis
Dubai, United Arab Emirates
Managing Director: Marouane Ayadi
Email: support@shop-for-less.com
Phone & WhatsApp: +971 50 479 7156
Website: Ayali

2. What Personal Data We Collect

We may collect the following personal information:

  • Full name
  • Shipping and billing address
  • Email address and phone number
  • Payment data (processed securely via third-party providers)
  • IP address, browser type, and device information
  • Behavioral data (via cookies and analytics)
  • WhatsApp messages (when you contact us through WhatsApp)

3. Purposes of Data Processing

Your personal data is used for:

  • Order and payment processing
  • Shipping and logistics
  • Customer support (via email or WhatsApp)
  • Website optimization and performance analytics
  • Legal documentation, tax, and regulatory compliance

4. Legal Basis for Processing

We process your data under the following legal grounds:

  • Contractual necessity – Article 6(1)(b) GDPR
  • Consent – Article 6(1)(a) GDPR (e.g., for newsletters)
  • Legitimate interests – Article 6(1)(f) GDPR (e.g., for analytics or marketing)

5. Data Sharing with Third Parties

We do not sell your data. However, it may be shared with:

  • Logistics providers (e.g., Aramex, DHL, Emirates Post)
  • Payment gateways (e.g., Tabby, PayTabs, PayPal)
  • Shopify Inc. (our e-commerce platform)
  • Third-party marketing and IT services (e.g., Google, Meta)

For selected products, we may act as a commercial agent, and share order data with the relevant supplier to fulfill the transaction, in accordance with ethical and halal business practices.

6. International Data Transfers

Your data may be stored or processed outside the UAE, including in:

  • USA
  • Canada
  • UAE

All international data transfers are protected by Standard Contractual Clauses (SCCs) or equivalent safeguards in line with GDPR standards.

7. Data Retention

We retain your personal data:

  • As long as necessary to fulfill your order or business relationship
  • In compliance with UAE legal/accounting obligations (up to 7 years)
  • Until you withdraw consent (for marketing communications)

8. Your Rights

You have the right to:

  • Request access to your personal data
  • Correct inaccurate or incomplete information
  • Request deletion of your data (subject to legal exceptions)
  • Object to marketing or data processing
  • Request data portability
  • File a complaint with a data protection authority (in the UAE or EU)

9. Cookies & Tracking

We use cookies and similar tools for:

  • Website analytics (e.g., Google Analytics)
  • Personalized shopping experience
  • Targeted advertising (e.g., Meta Ads, TikTok Pixel)

You can manage cookie preferences via your browser settings or our cookie consent banner.

10. Contact Us

If you have questions about your data or this Privacy Policy, please reach out:

Email: support@shop-for-less.com
WhatsApp: +971 50 479 7156